Aesop Toothpaste Dentifrice Review

aesop toothpaste dentifrice.jpg

Aesop launched their first toothpaste in late 2017. It’s unique because it’s flavour largely comes from wasabi - yes the zingy green paste you commonly eat with sashimi and sushi.

I love the name because toothpaste technically IS a “dentifrice” and Aesop are helping to make a dental jargon word mainstream - thank you!

For reference, a dentifrice is defined as a paste, powder, liquid or other preparation for cleaning teeth.

So let’s get into Aesop’s toothpaste!


My partner LOVES the moderate wasabi *zing* of this toothpaste. She also LOVES strong mint. I like mint, but prefer a milder concentration, or spearmint over cool mint, get it?. I quite like this novel twist on a classic mint association - I find it entertaining for my mouth :-) Rounded out herbal notes finish the palate of this toothpaste for a pleasant lingering aftertaste that won’t kill your tastebuds for hours if you do need to eat or drink soon after (wine tasters I’m totes stealing your descriptive vocab FYI!).

Not sure kids would like this though.

I give Aesop’s dentifrice taste a score of 4 out of 5.

Look and feel

A smooth creamy whitish paste for the traditionalists won’t disappoint.

Old skool aluminium tubing is novel, albeit slightly annoying as I worked my way through the tube - but I admit I’m out of practice on how to manipulate these types of tubes properly - remember to fold neatly from the base! I would need to keep this tube inside another sealed package if I was carrying it around in my handbag just in case the folded aluminium punctured and product leaked.

Aesop branding is just lovely, period.

I give Aesop’s dentifrice look and feel a score of 3 out of 5.


Aesop Toothpaste Dentifrice Ingredients List from

Aesop Toothpaste Dentifrice Ingredients List from


Every toothpaste generally has a range of abrasives, flavours, surfactants to help remove water-phobic particles, oral health agents for mouth health, and other agents such as binders/stabilizers and preservatives (you can read more about toothpastes by downloading a fact sheet I created here).

Aesop’s philosophy is to use natural products wherever possible, so you can see there’s a good array of herbal ingredients for flavour and therapeutic effect. I like that they use the plant oil extracts rather than powder extracts for a more nourishing experience. Dermatology studies are showing that topically applied oils have wound healing capabilities which may help underpin the argument for oil pulling (you can download a fact sheet I’ve created about oil pulling here).

Calcium carbonate is an effective abrasive and can also be ingested as a supplement in the treatment of osteoporosis. It can cause damage to teeth and gums in high concentrations, as it’s the main mineral ingredient found in eggshell and pearls, but the concentration seems well balanced in this product (see below).

I give Aesop’s toothpaste ingredients a score of 4 out of 5 (ADA recommendations are for toothpastes to contain fluoride so this is why I haven’t scored it 5 for this section).

Health benefit vs risk factor

I don’t have access to the concentrations of each ingredient for this product, so can only go on how my mouth reacted to this product.

I didn’t develop teeth sensitivity using this product but did enjoy a sustained slippery-clean feel after use, so Aesop has got the abrasive level of calcium carbonate just right IMHO.

From my knowledge of herbal actions through a Chinese medicine lens, this product offers an overall harmonising - slightly stimulating product for gum health with some ingredients shown to reduce teeth sensitivity - eugenol and cloves. These ingredients can interfere with dental composite filling setting, a precaution for anyone using this product just prior to a visit to the dentist for a filling!

The balance of flavours stimulates saliva flow important for buffering, remineralisation and cleaning efficacy while brushing with a paste.

This product is free from SLSs (sodium lauryl sulfate) that can cause allergy manifesting as gingival inflammation and bleeding tendency. All ingredients in this toothpaste have a very low allergen potential.

There’s no fluoride but there IS xylitol in this dentifrice which I consider equivalent in oral microbial balance and remineralisation capabilities via very different mechanisms.

I give Aesop’s toothpaste health benefit vs risk factors a score of 4 out of 5.


I feel comfortable recommending this product for daily long-term use with minimum risk of adverse health impacts.

Environmentally this product scores well - all parts of the packaging are readily recyclable. The ingredients themselves are unlikely to clog pipes or waterways or affect plant and marine life.

I give Aesop’s dentifrice sustainability a score of 5 out of 5.


Retailing for A$15 a tube it’s about three times the price of a standard supermarket offering, but if you apply a pea-size amount (or slightly less) to your brush this tube should last a few months per person and deliver decent value for money considering the range of natural ingredients included. That’s still a hell-of-a-lot cheaper than most hair washing products and you only get one set of adult teeth!

I give Aesop’s dentifrice a price score of 4 out of 5.

Total score

Aesop’s Toothpaste Dentifrice gets 25 out of 30.

Definitely try this product. Let me know your opinion of this product.

By Dr Christine May, dentist and blogger. All opinions are my own with some occasional input from my non-dentist partner for a comparative perspective. Enjoy!